Direct channel
Your branded ordering site with your customer relationship and a cleaner view of contribution margin.
- More control over experience
- More margin than aggregator-only flow
- Stronger customer asset long-term
Mesero connects delivery and pickup to the same catalogue, the same kitchen and the same margin view. That matters more than simply saying you offer online ordering: it lets you sell outside the dining room without breaking the inside operation.
Delivery by area and postcode.
Discounts and campaign control.
Order status and visibility.
Glovo and Just Eat in the same stack.
The challenge is not launching delivery. The challenge is making delivery, pickup and dine-in coexist without getting in each other's way. Mesero sells this as connected operations, not as a separate storefront.
Your branded ordering site with your customer relationship and a cleaner view of contribution margin.
Two promise models, one operation: collection windows, delivery zones and shared ticket state.
Promotions, tracking and channel data so you can see which offers and areas generate profitable demand.
The difference between a defensible stack and a weak patchwork is whether online ordering shares the same operating layer or forces reconciliation afterwards.
The more channel mix you carry and the more margin matters in delivery, the more value there is in centralising everything on one platform.
Mesero connects direct channel, aggregators, kitchen and POS so selling outside the room does not mean working twice as hard inside it.