Daily report
Sales including VAT, orders, average ticket and covers, takings by payment method and the three best-selling dishes, with a button to the detail.
Analytics · Sales reports
What happens in your restaurant, on one screen.
Sales by hour, by day and by dish, compared with the previous period or with last year. Mesero tells you your peak hour, your best day and your best-selling dish without you looking for them, and every morning it emails you the day's summary.
- Comparisons
- Heat map
- Menu engineering
- 7-day forecast
- Daily email report
What matters, first
Before the figures, what they mean.
When you open Analytics, Mesero reads the period for you and flags what deserves attention: whether revenue is up or down on the previous period, which day concentrates your bookings, what no-shows cost you, or whether the queue walks away before being seated.
Below, the usual figures, each with its arrow against the previous period: gross sales, orders, average ticket and covers. Tap any of them to open the detail.
How it works
Four questions, one screen.
The sales reports open from the dashboard, on a computer, a tablet or a phone. Pick the period and everything else is recalculated: the figures, the comparisons, the hours, the dishes and the team.
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Step 1
Which days are we talking about?
Today, yesterday, 7 days, 30 days or this month, with one tap. Or a whole year, a quarter or a month, or any dates you like.
And if you want, filter by waiter or by area: every section is recalculated with their sales only.
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Step 2
Better or worse than before?
Every figure carries its change against the previous period of the same length, or against the same dates last year: gross sales, orders, average ticket and covers.
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Step 3
When does what sell?
Sales hour by hour, payment methods, the ten best-selling dishes and sales by category, with the share of each.
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Step 4
What stays on the menu?
Menu engineering sorts every dish by how much it sells and how much it makes: stars, puzzles, plowhorses and dogs. The margin comes from your dishes' cost when they all have one; otherwise the price stands in.
The product analysis suggests keeping, promoting, repricing, reviewing or removing each one.
To take away
Export any period as a PDF or a CSV, or schedule it: a daily and a weekly summary to the email address you choose, your accountant's included. And in live mode the screen refreshes itself every minute during service.
Beyond sales
The reports people ask for on Monday morning.
Below the figures, every report has its own section that opens when you need it. All of them use the same period and the same filters.
- Heat map. Day by day and hour by hour, where the orders cluster.
- Team. Orders, sales, average ticket and covers for each waiter, and labour cost from the hours clocked and their hourly rate.
- Areas and tables. Sales by area, the tables that sell most and how long each one lasts.
- Control. Voids by reason, refunds, discounts and comps, and the most discounted dishes.
- A 7-day forecast, built from the last eight weeks of sales by day of the week and their trend.
- Speed of service, table turnover, VAT day by day, sales goals and QR orders against those taken at the POS.
Floor and guests
Including what never reaches the till.
Analytics puts sales next to the floor: the waiting list, the bookings and your customers, in tabs over the same period.
- Queue. How many people join, how many are seated and how long they wait: average, median, minimum and maximum, by day of the week and by party size.
- Bookings. Completed, no-shows and cancelled, how far ahead people book, and the peak hour and day.
- Customers. New and active in the period, average spend and visits, visit frequency and your top spenders.
- Orders. Tax base, VAT, spend per cover, the best-selling dishes and the margin by category when your dishes have a cost.
Without opening anything
Every morning, yesterday in your inbox.
The daily report arrives in the morning, or at the hour you choose, and only on days you have sold. It is switched on when you create your restaurant and switches off with one link.
Weekly report
The whole week on the day and at the hour you choose, if you switch it on. Both can go to another address, your accountant's for example.
PDF and CSV
Any period, as a PDF to read or a CSV for your spreadsheet, from the reports or from Analytics.
One database
The figures come from what already happens in your restaurant.
Nothing to import or reconcile by hand: every sale, booking, clock-in and customer is already in Mesero, and the reports read them from there.
- Wherever it comes from. POS, the waiter's phone or QR: every order counts with its table, its area and who served it.
- Only what was paid. Open or cancelled orders stay out of the analysis.
- The real cost. Labour cost comes from the hours clocked; the margin, from your dishes' cost.
Price
On the Pro and Enterprise plans.
Analytics, the sales reports and menu engineering come with Pro and Enterprise, with no extra module. What you need to close the day is on every plan.
Pro and Enterprise
Full analytics and sales reports: comparisons, heat map, team, menu engineering, forecast and alerts.
90 days with everything
The free trial includes analytics, so you see them with your own restaurant's sales.
On every plan
The Z report, the CSV export of sales, products and categories, and the daily email report, on Barra and Starter too.
FAQ
What people ask before looking at the numbers.
If your question is not here, write to us: a person from the team replies.
Talk to the teamWhich plans include analytics?
Analytics, the sales reports and menu engineering are on the Pro and Enterprise plans, and in the 90-day free trial. On Barra and Starter you get the Z report, the CSV export of sales, products and categories, and the daily email report.
Can I compare with last year?
Yes. Every figure is compared with the previous period of the same length or with the same dates last year. The period can be a day, a week, a month, a quarter, a year or any dates you choose.
Who in the team sees the reports?
The owner, administrators and managers, and anyone with the permission to view reports. A waiter without that permission does not see the restaurant's figures.
Which sales count?
The paid orders of the period, whether they come from the POS, the waiter's phone or QR. Open or cancelled orders stay out of the analysis, and refunds are shown separately.
What is menu engineering?
It sorts every dish by how much it sells and how much it makes against your menu's average: stars sell and make a margin, plowhorses sell with a thin margin, puzzles make a margin but sell little, and dogs do neither. The margin comes from your dishes' cost when they all have one; otherwise the price stands in.
Can the report go to my accountant?
Yes. The daily and the weekly report go to the email address you choose. And any period can be exported as a PDF or a CSV from the reports.
Get started
See your restaurant in figures.
90 days free, no card and everything included. Your first daily report arrives the morning after your first sale.
- 2ComparisonsWith the previous period or with last year.
- 7 daysOf forecastBuilt on eight weeks of history.
- 1 minLive modeThe screen refreshes itself.
- Every dayBy emailOnly on days with sales.